A journey through the history and art of the Venetian defensive works, listed as UNESCO World Heritage sites.<\/p>\n","hero_random_sort":true,"slides":[{"image":"","video":3602,"video_mobile":3596,"video_with_audio":false,"duration_ms":15000,"title":"","text":"","hero_slide_buttons":{"buttons":null},"slide_buttons":[{"style":"primary","text":"","icon":{"button_icon":"vbiplay"},"function":"video","url":"","select_post":null,"target":false,"url_youtube":"","target_modal":""},{"style":"secondary","text":"","icon":{"button_icon":"vbiplus"},"function":"content","url":"","select_post":null,"target":false,"url_youtube":"","target_modal":"unsescoReadMore"}]},{"image":"","video":3609,"video_mobile":3615,"video_with_audio":false,"duration_ms":15001,"title":"","text":"","hero_slide_buttons":{"buttons":null},"slide_buttons":[{"style":"primary","text":"","icon":{"button_icon":"vbiplay"},"function":"video","url":"","select_post":null,"target":false,"url_youtube":"","target_modal":""},{"style":"secondary","text":"","icon":{"button_icon":"vbiplus"},"function":"content","url":"","select_post":null,"target":false,"url_youtube":"","target_modal":"unsescoReadMore"}]}],"hero_buttons_group":{"buttons":[{"style":"primary","text":"Watch the video","icon":{"button_icon":"vbiplay"},"function":"video","url":"","select_post":null,"target":"","url_youtube":"https:\/\/www.youtube.com\/watch?v=IW3yTmvh-so","target_modal":""},{"style":"secondary","text":"Discover more","icon":{"button_icon":"vbiplus"},"function":"content","url":"","select_post":null,"target":"","url_youtube":"","target_modal":"unsescoReadMore"}]},"hero_buttons":null,"filotto_no_overlay":true,"filotto_title":"","filotto_sub":"","filotto_layout":"scroll","filotto_fill":"manual","filotto_items":[{"object":"","title":"Bergamo
The Venetian Walls","image":1752,"youtubeurl":"","label_cta":"","url":"https:\/\/stg.thevenetianfortresses.com\/en\/","target":"_self","preview":""},{"object":"","title":"Palmanova
The Fortress City","image":775,"youtubeurl":"","label_cta":"","url":"https:\/\/stg.thevenetianfortresses.com\/en\/unesco\/palmanova\/","target":"_self","preview":""},{"object":"","title":"Peschiera del Garda
The Fortifications","image":763,"youtubeurl":"","label_cta":"","url":"https:\/\/www.tourismpeschiera.it\/","target":"_self","preview":""}],"filotto_fill_conditions":{"or_filter":null,"only_ambassadors":false,"max_elements":0,"show_total":false,"see_all":false,"custom_show_all_page":null,"order_by":"","order_way":""},"modals":[{"modal_id":"unsescoReadMore","modal_content":{"tcm_title":{"title_text":"DISCOVER THE VENETIAN DEFENSIVE WORKS OF THE 16TH AND 17TH CENTURIES. STATO DA TERRA - STATO DA MARE OCCIDENTALE. A UNESCO World Heritage site since 2017."},"tcm_ui":null,"tcm_content":[{"acf_fc_layout":"text","text":"
From the Unesco Italia official website<\/span><\/a><\/p>\n The transnational serial site “The Venetian Works of Defence between the 16th and 17th centuries: Stato da Terra \u2013 western Stato da Mar”<\/strong> consists of six structures located in Italy, Croatia, and Montenegro, extending for over 1000 km<\/strong> from Lombardy to the eastern Adriatic coast.<\/p>\n The organization and defenses of the Stato da Terra, which protected the Republic of Venice<\/strong> from other European powers to the northwest, and the Stato da Mar, which safeguarded maritime routes and ports in the Adriatic Sea towards the Levant, were necessary to support Venice’s expansion and power. With the introduction of gunpowder for military purposes, significant changes occurred in military techniques and architecture, leading to the design of fortifications<\/strong> known as “modern<\/strong>” or bastioned<\/strong>.<\/p>\n These extensive and innovative defensive networks established by the Republic of Venice have exceptional historical, architectural, and technological value, contributing to the configuration of the landscape and enhancing the visual quality of the six structures, as well as the urban and defensive structures dating back to earlier (medieval) and more recent periods (such as modifications and additions from the Napoleonic and Ottoman periods).<\/p>\n The UNESCO site includes the defensive works in Bergamo, Palmanova, and Peschiera del Garda for Italy<\/strong>, Zadar<\/strong> and \u0160ibenik<\/strong> for Croatia<\/strong>, and Kotor<\/strong> for Montenegro<\/strong>.<\/p>\n"},{"acf_fc_layout":"gallery","gallery_items":[{"description":"Venetian Works of Defence","image":2196,"url_youtube":""},{"description":"Venetian Works of Defence","image":2202,"url_youtube":""},{"description":"Venetian Works of Defence","image":2208,"url_youtube":""}]},{"acf_fc_layout":"text","text":" The fortified city of Bergamo<\/strong>, located northeast of Milan, represents the westernmost extent of the defense system of the Venetian Stato da Terra, and its fortifications, built between 1561 and 1588<\/strong>, replaced the still-existing sections of the walls from the Roman era. The perimeter includes the Venetian fortified system in its complexity of inner (bastioned) and outer walls, with fortified elements such as the Forts of San Vigilio<\/strong> and San Domenico, the Cittadella<\/strong>, and the Rocca<\/strong>.<\/p>\n"},{"acf_fc_layout":"gallery","gallery_items":[{"description":"Venetian Works of Defence","image":264,"url_youtube":""}]},{"acf_fc_layout":"text","text":" Palmanova was founded in 1593 north of Aquileia<\/strong>, between Venice and Trieste, and designed to accommodate twenty thousand people. The city’s fortress, intended to be the strategic center to neutralize Ottoman attacks from the East and Austrian attacks, is a 70-hectare urban core contained within three concentric walls<\/strong>, two Venetian walls, and the outermost French perimeter<\/strong>, giving Palmanova its extraordinary nine-pointed star shape<\/strong>. Today, it is one of the best-preserved examples of Renaissance military architecture and ideal cities.<\/p>\n"},{"acf_fc_layout":"gallery","gallery_items":[{"description":"Venetian Works of Defence","image":174,"url_youtube":""}]},{"acf_fc_layout":"text","text":" The fortified city of Peschiera, on Lake Garda<\/strong>, served as a link between Venice and its western territories beyond the River Mincio. It is characterized by a pentagonal plan<\/strong> and includes the inhabited center and water features such as the Canale di Mezzo, a branch of the Mincio, navigable since Roman times. When the fortress of Peschiera came under the control of the Republic of Venice, the fortifications were renovated, introducing earthworks and bastions at the five corners of the medieval city walls.<\/p>\n For further information, it is recommended to visit the official website of the UNESCO World Heritage Centre<\/a> responsible for the inscription of World Heritage sites.<\/p>\n For historical and artistic insights, especially for teachers and students, it is recommended to visit the website of the “World Heritage in Schools”<\/a> (webpage in Italian)<\/span>, project, an initiative supported by the Italian Heritage Association World Heritage<\/a> (webpage in Italian) in collaboration with MIBACT and MIUR to promote the dissemination of UNESCO’s core principles in schools, mainly through educational portals.<\/span><\/p>\n"}]}},{"modal_id":"MinisteroModal","modal_content":{"tcm_title":{"title_text":" Italian Ministry of Tourism fund in favor of municipalities with cultural, historical, artistic, and scenic vocations, in whose territories are located sites recognized by UNESCO as World Heritage Sites."},"tcm_ui":null,"tcm_content":[{"acf_fc_layout":"text","text":" The Minister of Tourism together with with the Minister of Economy and Finance, following an agreement reached at the Unified Conference, has adopted a measure establishing the “Fund in favor of Municipalities with cultural, historical, artistic, and scenic vocations, in whose territories are located sites recognized by UNESCO as World Heritage Sites” (hereinafter referred to as the “Fund”).<\/p>\n The aim is to support the recovery of the tourism sector, particularly affected by the crisis generated by the Covid-19 pandemic, in municipalities characterized by a marked tourist-cultural vocation. The initiative is aimed at and supports Italian cities that are part of the UNESCO Creative Cities Network. The establishment of the aforementioned Fund primarily responds to the objective of revitalizing the Italian tourism sector by supporting the development of projects aimed at enhancing the cultural heritage in cities where the presence of sites listed on the UNESCO heritage list is a determining factor in attractiveness and tourism competitiveness.<\/p>\n The interventions consist of initiatives related to digital tourism promotion and valorization tools, tourist itineraries, tourist marketing projects, as well as construction, structural, or plant works and setups aimed at increasing tourism enjoyment and attractiveness. Guidelines for communication and advertising of the interventions have been developed to facilitate the promotion of projects funded. An operational tool aimed at providing beneficiaries with elements to promote and disseminate the results of funded projects. Communication and advertising, in addition to being obligatory, are above all an opportunity for beneficiaries to showcase the projects implemented and the investments made through access to funding granted by the Ministry of Tourism.<\/p>\n INNOVATIVE TOURISM IN A JOURNEY AMONG VENETIAN DEFENSE WORKS<\/strong><\/p>\n Agenzia per lo sviluppo e la Promozione Turistica della Provincia di Bergamo scarl received funding of xxx euros from the Italian Ministry of Tourism to implement the project described below.<\/p>\n Project Abstract<\/strong><\/p>\n The project “Innovative tourism in a journey among Venetian defense works” is based on a strategy that spans cities belonging to the UNESCO Site, aimed at increasing tourist presence by at least 5% compared to the 2019 benchmark, reaching a value of at least 3,248,511 tourist presences. The strategy of the tourism enhancement project is based on creating an itinerary among the three cities, with particular attention to the international public but also to the national public from the most distant regions, offering an original sense to the visit of the territories. The target demand includes cultural tourists, interested in original interpretations of places, slow tourists who want to discover the territories connecting the three cities, and tourists no longer involved in work activities who can visit the three cities sequentially even on less crowded days. To achieve the set objectives, it is considered fundamental to prioritize expenses for the production of promotional content dedicated to visitors who are about to choose their destination, as well as to invest in infrastructural interventions focused on accessibility and reception. The following strengths are identified as the basis for the tourism enhancement strategy:<\/p>\n Within the project, a joint promotion of the serial site will be activated, leading tourists to discover the three cities as a whole. The unified communication and promotional model aims to stimulate the creation of tourist products and visiting experiences that cut across the three cities, a segment not yet perceived by entrepreneurial activities as a source of additional attractiveness. Furthermore, the development of tourist experiences that blend UNESCO themes with other tourist products offered by each city will be incentivized, with exportable formats, with a multidisciplinary approach to tourist offer implying the development of new skills.<\/p>\n The presence of tourist experiences consisting of a varied range of elements becomes attractive for the international tourist who finds a way to experience multiple aspects of the national tourist offer without having to build it themselves. Moreover, the Integrated communication plan presupposes the development of common languages and coherent representations by the entrepreneurial realities of the three cities, generating a unique, recognizable, and unifying brand. Communicating the product, the UNESCO sites as well as their values, but specific in the enjoyment of the single component, in its innovativeness compared to the current representation of the three cities, expands the perceived offer. Thanks to this project, Bergamo, Peschiera del Garda, and Palmanova will activate for a joint promotion, leading tourists to discover the three cities as a whole. The promotion will work towards increasing tourist flows towards the individual cities and, in each of these, towards the other two. An intervention that will increase flows to the individual sites, also increasing the average length of arrivals. The enriched tourist offer and greater promotion of the historical asset will also lead to a deseasonalization of arrivals.<\/p>\n INTERVENTIONS<\/strong><\/p>\n Innovative emotional video<\/strong> New web platform<\/strong> The ontological properties of the site’s contents will be adapted.<\/p>\n Realization of time travel experiences<\/strong> Photographic service realization<\/strong> Press blog tour<\/strong> Influencers<\/strong> Online advertising<\/strong> B2B Marketing<\/strong> Updating tourist promotion sites<\/strong> Infopoint repositioning<\/strong> A two-hour guided tour to admire the panorama from the walls and understand the original function of the various parts of the fortification.<\/p>\n"},{"object":"","title":"E-bike tour in Presolana","image":595,"youtubeurl":"","label_cta":"Acquista ora","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/10687-tour-in-e-bike-in-presolana--la-montagna\/","target":"_self","preview":" Cycle from the Presolana Pass, up towards Monte Pora to discover the unique scenery of “the queen of the Orobie”: the only Dolomite mountain in the Bergamo area.<\/p>\n"},{"object":"","title":"Bergamo City Tour Minibus","image":2272,"youtubeurl":"","label_cta":"Acquista ora","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/10800-bergamo-city-tour---minibus\/","target":"_self","preview":" Explore the city quickly and enjoyably aboard an electric minibus: the tour lasts about 1 hour, starting from the Funicolare station and covering both Bergamo Bassa and Bergamo Alta.<\/p>\n"},{"object":"","title":"Historical villages in the Brembana Valley","image":2264,"youtubeurl":"","label_cta":"Acquista ora","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/10694-i-borghi-storici-della-val-brembana\/","target":"_self","preview":" A day dedicated to the discovery of the Brembana Valley: San Pellegrino with its spectacular Casino, Camerata Cornello, home of the postal service and San Giovanni Bianco with Oneta, for a visit to the Harlequin Museum!<\/p>\n"},{"object":"","title":"Discovering Bergamo Alta","image":613,"youtubeurl":"","label_cta":"Acquista ora","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/10679-alla-scoperta-di-bergamo-alta---domenica\/","target":"_self","preview":" A two-hour guided tour with an expert guide of the city of Bergamo, allowing you to see the heart of the old town and explore the main tourist routes.<\/p>\n"},{"object":"","title":"1-hour TukTuk tour among the best scenic spots","image":2280,"youtubeurl":"","label_cta":"Acquista ora","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/10790-1-ora-in-tuk-tuk-tra-i-migliori-punti-pa\/","target":"_self","preview":" Private 1-hour tour exploring the finest panoramas of both Bergamo Bassa and Bergamo Alta, all aboard an eco-friendly TukTuk.<\/p>\n"},{"object":"","title":"","image":2255,"youtubeurl":"","label_cta":"","url":"","target":"_self","preview":""},{"object":"","title":"","image":607,"youtubeurl":"","label_cta":"","url":"","target":"_self","preview":""},{"object":"","title":"","image":625,"youtubeurl":"","label_cta":"","url":"","target":"_self","preview":""},{"object":"","title":"","image":601,"youtubeurl":"","label_cta":"","url":"","target":"_self","preview":""},{"object":"","title":"","image":583,"youtubeurl":"","label_cta":"","url":"","target":"_self","preview":""}],"filotto_fill_conditions":{"or_filter":null,"only_ambassadors":false,"max_elements":0,"show_total":false,"see_all":false,"custom_show_all_page":null,"order_by":"","order_way":""}},{"acf_fc_layout":"filotto","filotto_title":"The best of Bergamo","filotto_sub":"","filotto_layout":"scroll","filotto_fill":"manual","filotto_items":[{"object":"","title":"Accademia Carrara","image":547,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/1445-accademia-carrara\/","target":"_self","preview":" With over three hundred artworks, including paintings and sculptures, it offers a journey spanning five centuries through the history of Italian art from the Renaissance to the nineteenth century.<\/p>\n"},{"object":"","title":"The Venetian Walls","image":2288,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/2979-le-mura-veneziane\/","target":"_self","preview":" Built by the Republic of Venice for defensive purposes, the Walls never experienced a siege, and therefore have reached us today in an extraordinary state of preservation.<\/p>\n"},{"object":"","title":"Foppolo","image":553,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/3102-foppolo\/","target":"_self","preview":" The most well known ski resort in the province of Bergamo and Lombardy, with vast slopes on which the downhill pistes have been created.<\/p>\n"},{"object":"","title":"Piazza Vecchia","image":559,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/2981-piazza-vecchia\/","target":"_self","preview":" The true heart of the Upper Town, this square and the majestic buildings surrounding it have witnessed the passage of centuries.<\/p>\n"},{"object":"","title":"Parco dei Colli","image":577,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/7368-parco-dei-colli\/","target":"_self","preview":" It’s the park that connects the city and other neighboring municipalities, hosting the historic core of the Upper Town, natural oases, all the way to the splendid valley that houses the former Astino monastery.<\/p>\n"}],"filotto_fill_conditions":{"or_filter":null,"only_ambassadors":false,"max_elements":0,"show_total":false,"see_all":false,"custom_show_all_page":null,"order_by":"","order_way":""}},{"acf_fc_layout":"filotto","filotto_title":" Eating inside the Walls ","filotto_sub":"","filotto_layout":"scroll","filotto_fill":"manual","filotto_items":[{"object":"","title":"Al Donizetti","image":643,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/486-al-donizetti\/","target":"_self","preview":" A venue offering typical dishes of Italian cuisine with modern reinterpretations.<\/span><\/p>\n"},{"object":"","title":"Officina dei sapori","image":649,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/495-antica-officina-dei-sapori\/","target":"_self","preview":" A trattoria restaurant in the charming atmosphere of Medieval Bergamo, great for enjoying Mediterranean cuisine.<\/p>\n"},{"object":"","title":"Bernab\u00f2","image":655,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/460-bernab%C3%B2\/","target":"_self","preview":" A typical and gourmet restaurant overlooking one of the most beautiful squares in Upper Town, recently restored and returned to its ancient splendor.<\/p>\n"},{"object":"","title":"Il circolino di Citt\u00e0 Alta","image":661,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/428-il-circolino-di-citt%C3%A0-alta\/","target":"_self","preview":" A cozy venue in the ancient Sant\u2019Agata complex, offering quality service and genuine products from the local area and organic farming.<\/span><\/p>\n"},{"object":"","title":"La Marianna","image":667,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/1611-la-marianna\/","target":"_self","preview":" A venue overlooking the end of the avenue of the walls with its terraces, flower beds, and gardens, to be appreciated in every season of the year.<\/p>\n"},{"object":"","title":"Da Mimmo","image":673,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/463-da-mimmo\/","target":"_self","preview":" The longest-standing pizzeria in Bergamo, located on the mainb street of the Upper Town: here you can enjoy both Italian cuisine specialties and local typical products.<\/p>\n"},{"object":"","title":"Sole","image":679,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/1177-sole\/","target":"_self","preview":" One of the most traditional restaurants in the city where you can enjoy typical dishes, prepared with the finest seasonal ingredients.<\/p>\n"},{"object":"","title":"La Tana","image":685,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/1184-la-tana\/","target":"_self","preview":" The restaurant La Tana has a short history but is faithful to tradition: here you can taste casoncelli, scarpinocc, and typical braised meats of the area.<\/p>\n"},{"object":"","title":"Caff\u00e8 del Tasso","image":691,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/7482-caff%C3%A8-del-tasso\/","target":"_self","preview":" Born before the discovery of America, it’s part of the “Historic Venues of Italy,” along with other places that have thrived for centuries by renewing themselves within tradition.<\/p>\n"},{"object":"","title":"Vineria Cozzi","image":697,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/464-vineria-cozzi\/","target":"_self","preview":" Located in the heart of Upper Bergamo, it’s a place where historical tradition meets innovation in the culinary and wine proposal.<\/p>\n"}],"filotto_fill_conditions":{"or_filter":null,"only_ambassadors":false,"max_elements":0,"show_total":false,"see_all":false,"custom_show_all_page":null,"order_by":"","order_way":""}},{"acf_fc_layout":"filotto","filotto_title":"Sleeping inside the Walls","filotto_sub":"","filotto_layout":"scroll","filotto_fill":"manual","filotto_items":[{"object":"","title":"B&B Bergamo Alta","image":703,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/6635-b-b-bergamo-alta\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" Located in the historical center of Bergamo Alta, the family-run B&B Bergamo Alta is housed in a 13th-century palace and boasts 3 completely renovated rooms.<\/p>\n"},{"object":"","title":"Casa Legami","image":709,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/8352-casa-legami\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" Gorgeous attic furnished and equipped with taste. Very bright. Air conditioning and WiFi included<\/p>\n"},{"object":"","title":"Casa Vacanze Piazza Vecchia","image":715,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/7852-casa-vacanze-piazza-vecchia\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" Located right in the heart of Upper Town, the view of the square from the terrace is truly stunning and romantic!<\/p>\n"},{"object":"","title":"Casablanca","image":721,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/7890-casablanca\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10casablanca.jpeg","target":"_self","preview":" Romantic, bright, and quiet apartment with a splendid view of the Lower Town.<\/p>\n"},{"object":"","title":"Design Hotel Gombithotel","image":727,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/4452-design-hotel-gombithotel\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" GombitHotel is the first design hotel within the ancient walls enclosing the Upper Town, the old village of Bergamo.<\/p>\n"},{"object":"","title":"Hotel Piazza Vecchia ","image":733,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/4461-hotel-piazza-vecchia\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" Designed for those seeking a place to spend a unique stay in the heart of the history of the Upper Town.<\/p>\n"},{"object":"","title":"Il Nido","image":739,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/8504-il-nido\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" In the historical center of Bergamo, a few steps from Piazza Vecchia.<\/p>\n"},{"object":"","title":"Casa Vacanze la Mansardina","image":745,"youtubeurl":"","label_cta":"Scopri di pi\u00f9","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/7854-casa-vacanze-la-mansardina\/?no_rooms=1&group_adults=2&checkin=2024-04-09&checkout=2024-04-10","target":"_self","preview":" A real gem! La Mansardina is located on the third floor of one of the many historical buildings in Upper Town. 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\nThe fund has a total financial allocation of 75 million euros. The amount is distributed as follows:<\/p>\n\n
\nThrough various integrated actions, the following segments of demand are targeted:<\/p>\n\n
\n
\nThe tourism sector can benefit from the advantages resulting from the expected increase in presences and an increase in the average length-of-stay, thanks to a renewed interest in the activities communicated, proposed, and encouraged through innovative digital tools. These tools act as aggregators of cultural proposals, related to each other due to the same cultural spirit, originating from the values at the basis of the UNESCO site recognition. The birth of new businesses linked to the development of non-hotel realities and connected to the creation of experiences that have UNESCO values as the element of originality is foreseen.<\/p>\n
\nThe project expects an increase in the number of specialized tourist guides and an evolution of the visiting service that includes new itineraries and modes of fruition oriented also to multimedia products.<\/p>\n
\nIt therefore contributes to attracting additional tourist flows compared to those currently choosing the three cities of the site. UNESCO represents a key element of attractiveness in some foreign markets. The audience attracted by visits to UNESCO sites is sophisticated in the enjoyment of experiences and detached from traditional seasonal contexts.
\nThe discovery itinerary of the three cities through the UNESCO narrative invites slow fruition, with increased stays, and intercepts sections of the public free from work activities.<\/p>\n
\nProduction of an emotional video with cuts of different durations, as a privileged promotional tool that will be adapted both for different social channels (YouTube, Meta, TikTok, etc.) and for use in offline environments (for example, LED walls\/screens present in airports). The video will be dubbed in various languages (English, French, German, Spanish, Portuguese, Polish).<\/p>\n
\nThe platform, through API management software, ensures bidirectional exchange of information with relative updating. When possible, the data will be updated in real-time; otherwise, the update frequency will be communicated. Bidirectional connection via API will be made possible by:<\/p>\n\n
\nCreation of visit paths consisting of points where spherical 360\u00b0 videos can be viewed with reenactors allowing “time travels”. At certain points in the individual cities, markers (QR codes) will be installed that will allow visitors to access streaming from their smartphone (without downloading any apps) to immersive videos that will reproduce scenes of war or popular life during the time of the Serenissima or the main historical periods of the cities. Furthermore, the creation of a series of points where visitors can interact with virtual narrators is planned: by framing a QR code, tourists will be able to access videos, multilingual, during which actors will impersonate historical characters and narrate events, stories, and legends of the places of interest, guiding the visitor to the discovery of the transnational site.<\/p>\n
\nRealization of photographic services in the three cities in the four seasons, capable of promoting the transnational site using the images made both on different social channels and on the tourist promotion sites of the three cities. The services include the use of different models of diverse ethnicities representing tourists and their emotions in visiting different attractive sites.<\/p>\n
\nOrganization of blog tours and press tours to promote the visit of the three cities.<\/p>\n
\nInvolvement of influencers (even very vertical ones) to promote the visit of the 3 cities.<\/p>\n
\nGoogle display and search, Meta, TikTok.<\/p>\n
\nIdentify B2B marketing strategies to implement actions for an active community.<\/p>\n
\nNew engineering, updating, and technological adaptation of the tourist promotion sites of the three cities, with particular reference to dedicated sections in the three portals to the transnational site and to the site and the Venetian Fortress site with integration and interoperability with italia.it.<\/p>\n
\nRepositioning and new setup of the info-point with a dedicated area to the UNESCO site (Visitor center) with the production of large panels, videos, interactive totems illustrating the three cities and the entire transnational site. The multimedia contents on the UNESCO site can also be used to implement existing Infopoints in other cities, dedicating a specific section to the presentation of the UNESCO site.<\/p>\n"}]}}],"type":null,"modules":[{"acf_fc_layout":"filotto","filotto_title":"Experiences in the territory","filotto_sub":"","filotto_layout":"scroll","filotto_fill":"manual","filotto_items":[{"object":"","title":"Walk on the Walls","image":589,"youtubeurl":"","label_cta":"Acquista ora","url":"https:\/\/www.visitbergamo.net\/it\/dettagli-oggetto\/10654-passeggiata-sulle-mura\/","target":"_self","preview":"